Goodness in Everything — our mantra and our way of doing things around here!

Tai Sun’s story is one of passion and commitment that has transformed our family business into a renowned brand in Singapore and beyond.

For three generations, we’ve upheld values like quality, consistency and partnership to earn the trust of our valued customers. Our core principle,‘Goodness in Everything’ guides us beyond products and processes. It extends to our people and the exceptional service experience we provide. We believe in giving our customers the best, creating memorable moments of pleasure with our snacks.

With meticulous attention to detail and a proud heritage, we honour our warm family traditions that define us.

Since our establishment in 1966, Tai Sun has grown from a modest family business in Singapore to a renowed brand.

We offer a wide range of snack options, using quality ingredients and advanced processing methods.

With an expanded market distribution, our products are enjoyed globally. We uphold the spirit of our founding forefathers, driving us to be the best for our customers, present and future.

At Tai Sun, our philosophy is simple: deliver goodness through our products and services.

We prioritize food safety, service excellence, and adapting to changing consumer preferences. Quality control is paramount in our snack food production, with stringent processes and internationally recognized certifications like ISO 9001:2015 and HACCP.

We value relationships with our customers, distribution partners, business associates, and our people. Above all, we want our customers to trust in the goodness that we bring in every product and brand from the Tai Sun Family. This is the true essence of Tai Sun.